Forever New Conscious is our answer to building a better fashion industry for all. We understand that fashion should be accessible but not at the cost of damaging our planet.
We are on a journey to create a fashion industry that centres around holistic change and positive impacts for those we work with and the wider global community.
Our five pillars of change will guide us to a future where fashion makes meaningful contributions to our industry, culture, communities and environment.
We are dedicated to becoming a champion for change in our industry and Forever New Conscious holds us accountable to our commitments, while empowering you to make better choices.
We commit to being Conscious of every decision we make and the impact it has on our world.
At least 80% of our garments will be Conscious by 2022.
Our products are Conscious if they contain at least 30% sustainable fibres or produced with responsible processes.
Our Conscious range has been made using responsible fibres and created using sustainable processes.
Using a larger range of sustainable fibres in our product.
Learn more >We are committed to becoming a champion for change in our industry and that flows through to the materials we use to make our product.
Using responsible fibres that have a lower environmental impact is one of our main strategies to reduce our impact on the Earth.
Reducing our environmental footprint.
Learn more >Along with using more sustainable materials in our products, we have developed several strategies across our business to reduce our overall environmental footprint.
We have switched to more environmentally responsible products and processes around our office and in-store.
Using ethical processes in manufacturing and sourcing.
Learn more >Ensuring our brand operates in an ethical manner in regards to our supply chain is integral to our Conscious strategy.
We have taken practical steps to adhere to current global standards and continue to improve this aspect of our business.
Creating positive change through charity partnerships and community initiatives.
Learn more >We are passionate about creating positive change through our charity partnerships and community initiatives. Forever New and our employees are proud to support a range of diverse organisations.
Learn more >Creating a culture of respect for all.
Learn more >We understand that we have a responsibility to cultivate a culture that respects all. We are committed to evolving our practices to create a workforce that promotes and celebrates diversity.
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