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THE COMPANY

We are Forever New

Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity. While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

Some things we live by

  • Pops of colour

    From pretty, pastel pinks, to brilliant blues and bright, budding florals; we're all about a life in colour.

  • Everyday glamour

    Distinctly feminine fits and carefully considered silhouettes that feel unique, modern and flattering.

  • Fashion you can feel

    We’re all about the details. The ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, flattering fabrics.

  • Trends for tomorrow

    We take the latest trends and reinterpret them with a feminine edge and timeless quality – giving you fashion that stays relevant beyond one season.

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