Allure Rewards - FAQs
Everything you need to know about Allure, Forever New's exclusive rewards programme.
What is Allure?
Allure is Forever New's exclusive rewards programme, designed to recognise and reward our valued customers as their engagement and spend with Forever New grow. The programme comprises three tiers — Signature, Luxe and Halo — with each tier offering enhanced rewards and privileges.
How do I join Allure?
Joining Allure is complimentary. Simply register with your mobile number to become a member.
How do the Allure tiers work?
Your Allure tier is determined by your cumulative spend with Forever New. Signature begins at ₹20,000, Luxe at ₹1,00,000 and Halo at ₹3,00,000. As you progress to higher tiers, you unlock enhanced rewards and privileges.
How do I earn and redeem Allure rewards?
As you reach eligible spend milestones, you receive reward vouchers that can be redeemed at Forever New stores and online.
Do Allure members receive a birthday/anniversary voucher?
Yes. Eligible Allure members receive two ₹1,000 vouchers annually — one for birthday and one for anniversary, subject to the applicable programme terms and conditions.
When will I receive my birthday/anniversary voucher?
Your birthday or anniversary voucher will be issued 15 days prior to the respective date, subject to eligibility.
Can I change my date of birth or anniversary date?
If you need assistance updating your registered personal details, please contact Forever New Customer Care at 1800-203-3006 (Monday to Sunday, 10:00 AM – 6:00 PM).
Can I use an Allure voucher along with another promotional offer?
Voucher usage is subject to the specific terms and conditions applicable to the voucher. We recommend reviewing the voucher terms before redemption.
What happens if I return an item purchased using an Allure voucher?
The treatment of the voucher or reward upon return will be governed by the applicable voucher and return terms. The transaction should be verified by the Customer Care or store team before processing the return.
What happens if my Allure voucher has expired?
Expired vouchers are not eligible for redemption. If you believe your voucher has expired incorrectly or was not received as expected, please contact Forever New Customer Care for assistance.
I haven't received my Allure voucher. What should I do?
Please contact Forever New Customer Care with your registered mobile number or email address, so that the team can verify your Allure membership and voucher eligibility.
Do Allure members receive invitations to exclusive events?
Eligible members may receive invitations to exclusive, member-only events and curated in-store experiences, subject to the applicable eligibility criteria.
What happens if I have multiple Forever New accounts?
We recommend maintaining a single account linked to your registered mobile number to ensure that your purchases, membership and rewards are correctly associated with your Allure account.
What happens if a customer returns only part of an order purchased using an Allure voucher?
The treatment of the voucher in case of a partial return will be governed by the applicable return and voucher terms.
Can I redeem an Allure voucher if I don't have access to my registered mobile number?
As an OTP is sent to the registered mobile number for verification, access to the registered number is required to redeem the voucher.
Where can I get help?
For assistance with your Allure membership or rewards, please write to wecare@forevernew.in or call 1800-203-3006, Monday to Sunday, between 10:00 AM and 6:00 PM.
