About Forever New Background

About Forever New

Our Culture Image
About

Founded in Melbourne, Australia and loved across the globe.

We trade as Forever New in over 25 countries and as Ever New in Canada, the US and the Philippines with almost 400 retail and concession stores globally.

While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

Our Culture

We understand that it is the people at Forever New that make the business what it is today.

Our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated teams in head office, our retail stores, and our distribution centre. Based around the pillars of inclusion, diversity, teamwork, and agility, we hire those that perform collaboratively and deliver results.With a long-standing history of internal promotion, employee benefits and events, we reward and encourage our people so they can shine to their full potential.

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Limited Edition

Aurora Collection

The Anniversary Event

TOAST TO
FOREVER NEW

The evening marked two decades of Forever New with the unveiling of the exclusive Aurora Collection, brought to life through an elevated runway, followed by a look back at the journey that brought the brand to this remarkable milestone.

Filled with style, stories, and cherished memories, the evening was a celebration of the people who have shaped Forever New and the evolution that has defined its journey over the years - while raising a toast to the exciting chapter that lies ahead.

Toast to Forever New event

Behind the Scenes

Behind the scenes
Behind the scenes
Behind the scenes