Forever New 20 Years hero

20 Years of Forever New

Brand film
▶
Forever New 20 Years monogram
Celebrating 20 Years

Forever New’s journey over the past two decades has been shaped by evolving style and the stories that make every moment memorable. Twenty years of fashion, moments, memories and the incredible people who have brought our story to life. We celebrate not only the milestone, but the journey that brought us here and the people who have been part of it.

Watch the film

20 Years, Through Her Eyes

The World of Forever New exhibition
Retail Exclusive

The World of
Forever New

Step into our anniversary world across selected Forever New stores, where heritage, fashion and celebration come together through a specially transformed decor exhibition.

Limited Edition

Aurora Collection

The Anniversary Event

TOAST TO
FOREVER NEW

An immersive all-day World of Forever New experience unfolds across a transformed space — where every room brings a distinct expression of the brand to life.

An editorial universe where every room reflects a chapter, mood and aspiration of the Forever New woman. A beautiful world unfolding from morning into night.

Explore the event
Toast to Forever New event
Inside the Celebration

Behind the Scenes

Behind the scenes
Behind the scenes
Behind the scenes
As Seen In

In The Press

Here's to her. And to many more moments.

20 YEARS OF FOREVER NEW