2006
Forever New was founded in Australia, introducing a collection of distinctly feminine dresses, elevated separates and accessories for every occasion
20 YEARS OF FOREVER NEW
Celebrating 20 Years
Forever New’s journey over the past two decades has been shaped by evolving style and the stories that make every moment memorable. Twenty years of fashion, moments, memories and the incredible people who have brought our story to life. We celebrate not only the milestone, but the journey that brought us here and the people who have been part of it.
Our Journey
2008
Expanded internationally and opened the first global store in India
2009
New doors opened in South Africa, New Zealand and Singapore
2012
Moved into North America with Forever New Canada
2015
200 stores worldwide. The Kendall + Kylie collection arrived the same year
2018
The Middle East and Europe joined the Forever New family
2019
Our curve collection launched, so more women could wear the dress they love
Diana Penty became our first celebrity ambassador, a Bollywood first for us
2022
The Signature Collection arrived, our most considered pieces yet
2026
Forever New opened its doors in the US
